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August 13, 2015

Numbers schmumbers

In my old life I managed, and was managed, by numbers. Targets, stretch targets, submission volumes, hit ratios, conversation rates, growth rates, retention rates and a million other metrics. I introduced a tool that measured the value of all our producers that went viral in my organisation, earning everyone involved the equivalent of celebrity status in our global corporate world, and my new business budget had more zeros than you’d find in a model agency waiting room. These days many of my business decisions are unashamedly driven by emotion. Of course I’ve used my business acumen to develop and follow a sound business plan, but when it comes to the customer interaction I follow my passion. When I fall in a love with a place, or when I view a property begging to be made over, or when I know me and the customer will have fun, I flex the pricing model. Because I want every job to be one that I can’t stop thinking about, one that keeps me up at night and one that I bore everyone senseless with. The only problem is I feel like that about almost every job I go to see….Thankfully my conversion rate has been good or my head would be full of ideas for jobs I didn’t get!

I love my job so much I’ve even brought my Macbook on holiday to Dubrovnik. In my old life colleagues were told to text me if a life or death situation arose as all emails would be ignored until I landed back in the UK. But every morning before my sister and niece get out of bed I’m on the internet looking for interiors stuff for customers or working on marketing ideas. There was a time when my old job had the same effect, but I think that was youth and ambition. This feels different – this feels like a calling for want of a better cliche.

When I remember I’m supposed to be on holiday I look at things for my summer house which I’m redecorating before our annual summer BBQ at the end of this month. This morning I ordered some fabulous Kiko frames from notonthehighstreet.com. I’m going to fill them with some of my favourite holiday snaps.

Kiko frames by Nkuku - www.notonthehighstreet.com
Kiko frames by Nkuku

I also spent some time slavering over these cow hide lampshades also on notonthehighstreet.com. In the end I decided I couldn’t justify the £75 price tag. It’s not actually their fault. The lampshades they’re replacing cost roughly the same and I’m feeling guilty about replacing them so as I haven’t found anything else I like I’m thinking about making my own. I’ve ordered some wallpaper samples to experiment with……photos to follow if they work out.

Grey cow hide lampshade by Begolden
Grey cow hide lampshade by Begolden

The fabrics for the soft furnishings have been ordered. Ada & Ina came up trumps and delivered three gorgeous linens.

Screen Shot 2015-08-13 at 22.15.12 Screen Shot 2015-08-13 at 22.15.46 Screen Shot 2015-08-13 at 22.16.07

So now its just down to the finishing touches. The scouting trip is planned for next week and I’m very excited. Targets include vintage enamelware and a clock. I’d like something like this if you know where I can find one….

Nordic style sunburst clock
Nordic style sunburst clock

Before I go, a Trevor McDonald style ‘and finally’ chicken update. We’ve doubled the occupancy at Cluckingham Palace. Whitney, Britney, Christina, Shakira and Cilla (RIP) moved in at the beginning of the month. The pecking order is still being established. The existing tenants are not happy about sharing their perch or their morning treats and making it known. Shakira and Cilla have formed a tag team, protecting each other when Harriet or Phyllis (known trouble makers) go on the attack. Whitney, Britney and Christina have been temporarily located to a separate run until they’re big enough to stand up for themselves. I’m hoping things will have settled down when I get back but I’m not confident, I may have too many divas for one coop.

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AMELIA WILSON INTERIORS LTD

Tel: 01946 861 194
Mob: 07712 079 728
Email: [email protected]

Amelia Wilson in Cockermouth, UK on Houzz Amelia Wilson in Cockermouth, UK on Houzz Amelia Wilson in Cockermouth, UK on Houzz Amelia Wilson in Cockermouth, UK on Houzz

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Amelia Wilson Interiors Ltd is a company registered in England and Wales. Company number: 09446883. Registered address: Holly Cottage, 4 Asby Lane, Asby, Workington, CA14 4RT.
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